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Photo licensing is currently done using a traditional model where buyers go to online agencies or directly to photographers. However, as per my previous posting, I believe that it is inevitable for other photo-related sites to get into the licensing business, which will change the fundamental landscape for how licensing is done. Because I have always believed that the photo industry has vastly underestimated how much consumers really participate in both the photo buying and selling economy, the migration of consumer-oriented photo sites toward a licensing model is a perfect fit.