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Get it together: every single one of these consumer electronics companies should be approached as the enemy. They work for us. Hold their feet to the fire when they say their product is going to change even a small part of our lives. Circle back again in six months when they're shilling the incremental upgrade and ask them why the last version didn't cut the mustard. Step out of your blogging trench and ask yourself what your responsibility is to the tens of thousands of idiots who are reading this site right now to determine what they should spend their next paycheck on.